Spoiler: they are engagement, engagement and engagement! Engagement for your users (well, we already know about that), but also, engagement with your top clients (now you can’t take them out for lunch) and, more noticeably, engagement with your team (which used to happen naturally because you were all in the…

Startup leaders and founders are called to set up a vision for a better future — but how do you do that when times are tough? Startup leaders need to be optimistic, forward looking and full of hope. That much goes without saying. But how do you do optimism when…

Startups don’t need anyone to tell you that your revenues depend on digital marketing. Nor do you need reminding that ecommerce sales have (more or less) doubled and virtual sales meetings have replaced physical ones more or less overnight. However, after the urgency of the coronavirus-driven full virtual switch, it…

Coronavirus has re-enforced how interconnected each of us are to everyone else, and this thread now weaves through nearly everything we do to build our startups…and community, and community building lies at its heart. The rapid prioritisation of community even shows up in dating habits too where companionship, not sex…

Building new channels of leads and sales is expensive in terms of time and/ or resource — so, is now the right time to make the investment for your startup? And if so, how do you do it? In this article we look at business development from a strategic and…

Digital marketing, and in particular, digital advertising is holding up surprisingly well in the coronavirus induced recession. In this article we take a deep dive into why that is the case and the sectors to which it applies. We finish by forecasting the end of shops and the emergence of…

Why building trust is your ‘go to’ test for emerging safely... Quick take away: if you have only 10 seconds — the secret to firstly survive and then thrive in a time of crisis is to build trust — with yourself, your team and your customers. If you want…

We’ve changed the way we shop and buy since the coronavirus lockdown — in part or in full- so how does selling respond? The shift from problem solving to ‘problem finding’ is a trend that was identified by Daniel Pink as early as 2012 but, like so many things, has…