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Goodbye….. to all that! A founder’s competitive advantage…

How did that happen? One minute 2020 was back-to-back groundhog days and now we’re about to wave it all goodbye… Which brings to mind how ‘letting go’ is a huge competitive advantage for founders — if you can deploy it — and a better way to approach 2021 New Year’s…

Startup

4 min read

Goodbye….. to all that! A founder’s competitive advantage…
Goodbye….. to all that! A founder’s competitive advantage…

May 31

North Stars & Magic Moments — Find Your Startup’s Missing Piece!

And understand how it can propel both your user/customer growth and fundraising… Did you experience that special feeling when you near completion of a complex puzzle? You know, where the pieces seem to snap home, without effort, as if your hand is guided by some external force? Or, if…

Startup

7 min read

Do You Know Your Startup’s Missing Piece?
Do You Know Your Startup’s Missing Piece?

Jan 20

What Three Things Determine Startup Success?

Spoiler: they are engagement, engagement and engagement! Engagement for your users (well, we already know about that), but also, engagement with your top clients (now you can’t take them out for lunch) and, more noticeably, engagement with your team (which used to happen naturally because you were all in the…

Startup

6 min read

What Three Things Determine Startup Success?
What Three Things Determine Startup Success?

Feb 18, 2021

How to Be an Optimist in Difficult Times

Startup leaders and founders are called to set up a vision for a better future — but how do you do that when times are tough? Startup leaders need to be optimistic, forward looking and full of hope. That much goes without saying. But how do you do optimism when…

Startup

4 min read

How to Be an Optimist in Difficult Times
How to Be an Optimist in Difficult Times

Jul 27, 2020

New Revenue in the New Normal World — 12 Steps to Success

Startups don’t need anyone to tell you that your revenues depend on digital marketing. Nor do you need reminding that ecommerce sales have (more or less) doubled and virtual sales meetings have replaced physical ones more or less overnight. However, after the urgency of the coronavirus-driven full virtual switch, it…

Startup

13 min read

New Revenue in the New Normal World — 12 Steps to Success
New Revenue in the New Normal World — 12 Steps to Success

May 26, 2020

Community — the source of (nearly) all future sales and brand influence!

Coronavirus has re-enforced how interconnected each of us are to everyone else, and this thread now weaves through nearly everything we do to build our startups…and community, and community building lies at its heart. The rapid prioritisation of community even shows up in dating habits too where companionship, not sex…

Startup

11 min read

Community — the source of future sales and brand influence!
Community — the source of future sales and brand influence!

May 18, 2020

How to get it Right for Business Development in a Time of Crisis

Building new channels of leads and sales is expensive in terms of time and/ or resource — so, is now the right time to make the investment for your startup? And if so, how do you do it? In this article we look at business development from a strategic and…

Startup

11 min read

How to get it Right for Business Development in a Time of Crisis
How to get it Right for Business Development in a Time of Crisis

May 4, 2020

The eCommerce Future of Digital Marketing Post Lockdown

Digital marketing, and in particular, digital advertising is holding up surprisingly well in the coronavirus induced recession. In this article we take a deep dive into why that is the case and the sectors to which it applies. …

Startup

9 min read

The eCommerce Future of Digital Marketing Post Lockdown
The eCommerce Future of Digital Marketing Post Lockdown

Apr 27, 2020

Startup surviving and thriving in a time of coronavirus!

Why building trust is your ‘go to’ test for emerging safely... Quick take away: if you have only 10 seconds — the secret to firstly survive and then thrive in a time of crisis is to build trust — with yourself, your team and your customers. If you want…

Startup

10 min read

Startup surviving and thriving in a time of coronavirus!
Startup surviving and thriving in a time of coronavirus!

Apr 19, 2020

Successful Selling and Marketing in a Time of Coronavirus

We’ve changed the way we shop and buy since the coronavirus lockdown — in part or in full- so how does selling respond? The shift from problem solving to ‘problem finding’ is a trend that was identified by Daniel Pink as early as 2012 but, like so many things, has…

Startup

10 min read

Successful Selling and Marketing in a Time of Coronavirus
Successful Selling and Marketing in a Time of Coronavirus
Neil Lewis

Neil Lewis

Non-exec Founder / Scaleup Coach

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