Community — the source of (nearly) all future sales and brand influence!

  • What is Community
  • Strategy of building a vibrant online community for your startup
  • Tactical tips on building your digital community

WHAT IS (a) COMMUNITY?

Somethings belong together…

Role of Community

Communities are the new media

Goodwill is held in your community

STRATEGY OF BUILDING A VIBRANT COMMUNITY

Many voices make a community vibrant

Communities are global — or local — nothing in between

Share of voice

Bye bye customer support — hello purpose driven community

Participating is believing

How community changes how you sell

Dubious influencers

Long term

TACTICAL TIPS ON BUILDING YOUR COMMUNITY

We don’t know….

Here’s what we do know about how to build virtual community

Active engagement

How might you go about achieving success?

How to begin…

Treat it like a research project:

The kinds of community to build…

Nike’s community

What platform?

It’s more than a platform…

Summary

“I’ll look after myself for you, will you look after yourself for me?”

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Neil Lewis

Neil Lewis

Non-exec Founder / Scaleup Coach