How to Be an Optimist in Difficult Times

Quote from Admiral Stockdale — after whom the Stockdale Paradox was named

So how this affect us, today?

As we move into the second year of Covid-19 pandemic in the Western world, it is a good time to remember this advice, as we’ve been told many times that it will be over soon.

How do you put this insight into action in your startup?

Ask yourself / your team:

What are the Brutal Facts that we/ you have been ignoring?

…and of course, the follow up question,

…having faced those facts, how do we create hope and optimism?

For instance, one thing I learnt a decade ago is that entrepreneurs and founders don’t fail — businesses (or business models) fail — but leaders never fail if they learn from what happened/ happens and decide to ‘go again’.



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